The letter also promised "your money back" if a tattoo lasts for more than three years. The company's updated guarantee promises that 70 per cent of tattoos will fade in under two years, and they will all disappear eventually.
"Since our public launch in 2021, our team of chemical engineers has made a number of improvements to Ephemeral ink to implement your requests and feedback. These improvements in tattoo vibrancy, placement, design and healing have led to more options, meaning more variability in fade durations by individuals." "Ephemeral ink was designed to fade in about nine to 15 months, as determined by both pre-launch case and clinical studies," it reads. When asked for comment, Ephemeral directed CBC to a letter on its website by CEO Jeff Liu. "I wish I had more information before I'd gotten it."Įdmonds is one of several Ephemeral customers who say their tattoos have lasted longer than they'd expected, some as much as 22 months and counting. "I do regret it," Barbara Edmonds, whose tattoo is still visible after 18 months, told As It Happens host Nil Köksal. Their motto at the time was: "Regret nothing."
It now operates studios in New York City, San Francisco, Houston, Atlanta, Miami and Washington, D.C
As It Happens 6:18 Tattoos that will be 'gone in a year'? Not so much, say regretful customersĪ tattoo company that markets its ink as "made to fade" has come under fire from customers who say the tattoos are not as temporary as they'd hoped.Įphemeral, a New York-based company founded by two chemical engineers, launched to the public in 2021 to much fanfare on the premise of real tattoos that are made to fade within nine to 15 months.
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